Free The Fish was originally created as a high school project to create social awareness on oceanic devastation that is caused by malpractice from commercial fishing. I was shocked to learn about how commercial fisheries exploit fish populations from all over the world and subsequently kill millions of sharks, marine mammals, and sea turtles every year. I wanted to personally try to make a change to help create a more sustainable ocean, and I thought Free The Fish was my best chance at doing so. I donate 15% of all my profits towards ocean conservation non-profits, and so far, we have helped raise over $700. While I started Free The Fish a little over 2 years ago, I have high ambitions and confidence that this brand will continue to grow and make a difference in preserving our awesome ocean.